- Electronics Appliances
t is forecast that globally, by 2016, there will be more than 3 million interactive touch screen digital signage kiosks. The original idea of replacing traditional static billboards – using paper and paste and a man up a ladder, has evolved into the electronic world of Interactive touch screen digital signage, where advertisements change within seconds and a whole series of ad campaigns can be viewed by the passing public – obviously intentional! The demographics, culture and relevance to the locality will be measured before installing any form of Interactive touch screen digital signage – what may suit one location may not be as appropriate to another. Whether an Interactive touch screen digital signage screen is located indoors or outdoors is a factor in making the advertising campaign for maximum return on investment.
We find a variety of touch screen digital signage in all walks of life, some we are so similar with, we just take for granted, like; an airport check-in desk (no more queuing, self scanning cash tills at the supermarket and way finding touch screens in a shopping mall. It makes life so much easier and – my favorite part – eliminates the frustrating need for queuing!
Not only does Interactive touch screen digital signage confirm to the needs of the public, it also has a valid place in industry, where companies are seeking to reduce costs and are looking to improve customer service. This is achievable with Interactive touch screen digital signage, not only does it ‘look nice’, but it is functional and practical. Deciding where to locate a screen is a major consideration, as planning restrictions may have to be checked, particularly if a screen is to be placed on the outside of a building which is particularly old and therefore has a ‘listed’ status. There are ways and means of repositioning the screen to suit the client and the officials.