The tourism industry entered a long winter in the first half of 2020, affected by the Covid-19 epidemic. Thanks to the continuous efforts and self-rescue attempts of all parties to the tourism field, a variety of new forms of business were born, and once again earned the trust of tourists.
Popular tourism broadcasts
Chen Lin works as a tour operator for the Seven Color International Tourism Agency in Yunnan Province. She explained that in order to compensate for the losses caused by the epidemic, the agency rearranged its ideas, followed the new wave, and began putting “cloud tourism” and live broadcasting via the Internet in its programs.
On the shores of the picturesque Aarhai Lake in Dali, Yunnan Province, online celebrity travel bloggers have been telling the public about local customs and unique dyeing techniques, achieving nearly 170,000 views in a very short period of time, with excellent results. In addition to collaborating with Internet celebrities, tour operators are now doing live broadcasts themselves, revealing routes and places for viewers, and conveying the scenic views of Xishuangbanna, Dali, Chuanglang and other tourist destinations in Yunnan to viewers and travel enthusiasts everywhere, through the lens of the live broadcast. “Live broadcasting is the next trend, and its effect on selling goods is excellent,” Chen Lin said. “We can always follow this pattern after that.”
During the anti-epidemic period, watching live broadcasts and enjoying the picturesque views with the help of modern technologies from mobile phones, the Internet, virtual reality technology and others, have become important ways for people to see the outside world while they are in their homes. The “Fliggy home tourism” plan launched by the app has enabled many users to experience “spiritual tourism”, including the young Li Yi Ran from Sichuan. He said, “I am a person who loves to travel, I go to tourism whenever I have time. I felt very bored while staying at home after work stopped, and fortunately online cloud tourism is available, such as touring Lijiang, visiting Nanjing Street Food, and traveling to Fiji.” ” Lee Yi Ran added that even though he was sitting at his home, thanks to the live broadcast via “Fliggy” app, he was able to have fun in a different way.
On the 30th of June 2020, the British Museum opened to Chinese tourists through a live broadcast via the “Fliggy” application, after being closed for more than a hundred days due to the new Corona virus. Chinese tourists have become top tourists and enjoyed a visit to the British Museum, completely empty of visitors, through live broadcast lenses. One minute after the start of the broadcast, 370,000 people flocked to the live broadcasting room, and the broadcast after two hours had 450,000 views and 115,000 likes. Viewing the precious relics up close and enjoying self-roaming aroused the passion and enthusiasm of Internet users.
Since February, the app “Fliggy” has launched more than 30,000 tourist live broadcasts, and the number of views has reached more than 270 million. The data of the “Fliggy” application shows that the time it takes for users to search for travel guides, tourism live broadcasts and other similar content is constantly increasing, and the number of users who do “cloud tourism” has exceeded their number before the outbreak of the epidemic.
“This gate facing us is called the Women’s Gate, and it is the main gate of the Forbidden City, so why is it called the Women’s Gate?” Researcher Ma Wei Do explains the places inside the Forbidden City to viewers, using impressive photos and a map of the Forbidden City. During the Worldwide Cloud Tourism activity launched by the “Amap” mobile tour guide, cultural figures, tour guides, artists, radio announcers on public transport and other famous personalities accompany the cloud tourists to see the landscapes with them, attracting more than five million users. Everyone said that they never imagined that they would receive such a distinguished service that enabled them to enjoy tourism and enjoyment while they were at home.
The massive influx of users during the live broadcast has helped the industries and industries in question return to life and work. In March 2020, Ctrip launched the “BOSS Live Broadcast” project, and in the end, thirteen direct broadcasts generated more than 500 million yuan (one US dollar is currently equal to 7 yuan), and it is estimated that the project will increase economic income by about five billion yuan. For specific purposes.
Tourism live broadcasts became a “star” of the tourism field overnight. Professor Zhatg Chen Peng from Jinan University Business School said that live broadcasting will become one of the main marketing channels for the tourism field, but it is only a means of advertising. If we want to maintain the number of users, we must put products and services into focus. Associate Professor Wu Li Yun of the Chinese Academy of Culture and Tourism at the Beijing University of International Studies said that integrating live broadcasting with tourism makes profits more difficult, and all parties should develop their own characteristics and work together to improve the quality of tourism services.
Tourist discount coupons to activate consumption
The live broadcast has recommended many tourist destinations to many people. The desire to travel has deepened, but the inability to travel at the present time has led to an increase and deepening of people’s desire for low-cost travel in the future, so buying discount coupons has become one of the new consumer habits of tourism of the Chinese people.
From Hangzhou, Ms. Guo bought discount coupons for a hotel room at the Xiangxiaoyao Chuangyuan Hotel in March and booked her flight date during the Duanwu Festival (Dragon Boat Festival). The price when purchased for discount coupons was 777 yuan per night, but the price in normal times is about 1,800 yuan. She said, “Less than a text